15/5/2008Badminton contest nets £7m for city
A SPORTS event hosted by Glasgow netted the city nearly £7million.
The Sudirman Cup World Team Badminton Championships also created more than 100 jobs, claims a new report into its economic benefits.
The study shows the competition last summer generated £6.69m extra expenditure in the city, £3.5m coming from visitors outside of Scotland.
More than 1000 competitors, plus 500 team and event officials from 49 countries competed in the eight-day event held at Scotstoun Leisure Centre.
A total of 38% of people who came from outside Scotland had never visited the country before.
And those questioned rated the quality of their visit to Glasgow and Scotland very highly, with 75% and 91% saying it was very good or good.
Paul Bush, chief operating officer at EventScotland, said: "Event tourism is one of the fastest growing industries in the world and the results from this report show that Scotland is well placed to capitalise on this trend."
Badminton will also be one of the most prominent sports when the Commonwealth Games comes to Glasgow in 2014.
Councillor Archie Graham, Glasgow City Council's executive member for Commonwealth Games Delivery, said: "Thanks to the city’s continued investment we are more than capable of hosting world-class events and reaping the financial benefits."
Scott Taylor, chief executive of Glasgow City Marketing Bureau, said the success of the badminton event showed the city's ability to stage prestigious contests.
The event also succeeded in promoting community involvement with a total of 156 schools and 5000 children taking part in the Bank of Scotland Badminton Roadshows.
Anne Smillie, chief executive of Badminton Scotland, said: "I am delighted this outstanding sporting achievement has been equalled by the financial achievement."
The Sudirman Cup World Team Badminton Championships also created more than 100 jobs, claims a new report into its economic benefits.
The study shows the competition last summer generated £6.69m extra expenditure in the city, £3.5m coming from visitors outside of Scotland.
More than 1000 competitors, plus 500 team and event officials from 49 countries competed in the eight-day event held at Scotstoun Leisure Centre.
A total of 38% of people who came from outside Scotland had never visited the country before.
And those questioned rated the quality of their visit to Glasgow and Scotland very highly, with 75% and 91% saying it was very good or good.
Paul Bush, chief operating officer at EventScotland, said: "Event tourism is one of the fastest growing industries in the world and the results from this report show that Scotland is well placed to capitalise on this trend."
Badminton will also be one of the most prominent sports when the Commonwealth Games comes to Glasgow in 2014.
Councillor Archie Graham, Glasgow City Council's executive member for Commonwealth Games Delivery, said: "Thanks to the city’s continued investment we are more than capable of hosting world-class events and reaping the financial benefits."
Scott Taylor, chief executive of Glasgow City Marketing Bureau, said the success of the badminton event showed the city's ability to stage prestigious contests.
The event also succeeded in promoting community involvement with a total of 156 schools and 5000 children taking part in the Bank of Scotland Badminton Roadshows.
Anne Smillie, chief executive of Badminton Scotland, said: "I am delighted this outstanding sporting achievement has been equalled by the financial achievement."